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Thursday, April 3, 2008


Check out the new “Behind-the-Scenes” video from the Armani Exchange Spring 2008 Advertising Campaign.

Escape to a style haven in the Armani Exchange Spring 2008 advertising campaign, where the subtle desire, intoxicating aura of freedom, and seductive intrigue take refuge.

Shot in Ibiza the campaign, “Style Tribe”, exudes an intense mood of cool sensuality in a mysterious haven that captures the provocative energy of twilight. The location plays part to the overall theme of escapism for the new breed of style nomads, while highlighting this seasons soft, clean, and sophisticated pieces that have made A|X the label of choice.

The A|X “Style Tribe” take a magical adventure of a long nights journey into twilight, where the exotic appeal of relaxed style, comfort, and understated luxury are without limitations. Effortless, chic, and easy dressing evokes a seductive prowess and creates a look of style and relaxed sophistication. Models interact between intrigue and unintentional sexiness as the dawn of a new day creates the mood lighting glow that accentuates the ethereal style that oozes sophistication and transforms the erotic scene of seductive conspiracy.

Shot by Fashion photographer Tom Munro (Management Artist), styled by Victoria Bartlett (Management Artist), hair by Neil Moodie (Tim Howard), make-up by Karim Rahman (Tim Howard). The cast features Izabel Goulart (Women Management), and Miro Moreira (Ford Brazil).